Semrush contributors Christine Skopec and Connor Lahey have published an article featuring eight tips on the off-page SEO checklist.

Off-page SEO focuses on improving a website’s authority and visibility through external efforts like backlinks, social signals, and brand mentions. It helps build trust, credibility, and higher search rankings beyond on-site optimization.

They say, “Follow these eight steps to get the most from your off-page SEO efforts.

1. Audit Your Backlink Profile

Auditing your site’s backlink profile helps you assess the quality and relevance of the links pointing to your site to uncover ways to strengthen your profile. And that can improve your visibility in search results.

Basically, backlinks signal to search engines that your website is credible and deserving of ranking (showing in search results), as long as those links are from reputable and relevant websites.

It’s possible a healthy backlink profile can also impact your visibility in AI tools.”

Off-Page SEO Checklist: Our Top 8 Tips

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