The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.

MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.

The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited, we look back at her 2020 episode on “Accessible Machine Learning for SEOs.” Join us as we revisit the past to understand the present and speculate on the future.”

MOZ