Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness, September 25 [Webinar]
The DMD team says, “In this webinar, you’ll hear how MilliporeSigma,:
- Created a single source of truth for customer identity that fuels AI-driven campaigns across all devices and all activation channels (e.g., paid media, email, social, etc.).
- Activated multi-touch, cross-channel programs like abandoned browse retargeting, repurchase reminders, and account-level engagement that deliver measurable lifts in revenue.
- Scaled engagement with “long tail” customers not covered by sales reps; turning overlooked segments into consistent growth drivers.
- Streamlined revenue attribution by connecting the dots between every interaction and transaction.”
Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness
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