Digital Marketing Depot is hosting a webinar, ‘Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness’ on Thursday, September 25, 2025, at 1.00 am EDT.

The DMD team says, “In this webinar, you’ll hear how MilliporeSigma,:

  • Created a single source of truth for customer identity that fuels AI-driven campaigns across all devices and all activation channels (e.g., paid media, email, social, etc.).
  • Activated multi-touch, cross-channel programs like abandoned browse retargeting, repurchase reminders, and account-level engagement that deliver measurable lifts in revenue.
  • Scaled engagement with “long tail” customers not covered by sales reps; turning overlooked segments into consistent growth drivers.
  • Streamlined revenue attribution by connecting the dots between every interaction and transaction.”

Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness

Digital Marketing Depot

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