HubSpot contributor Hannah Harris has published an article on creating landing pages with high ROI.

She says, “Building a landing page doesn’t have to be complicated, but it does need to be intentional. Whether I’m creating one from scratch or refreshing an old one, I always follow a few core steps to make sure it’s built to convert.

1. Start with a clear conversion goal.

Before I dive into landing page design or copy, I figure out three things: why I’m building the page, who it’s for, and what I want them to do. That one goal, whether it’s downloading a resource, registering for a webinar, or starting a free trial, sets the tone for everything else.

Here’s how I usually break it down:

  • Why am I creating this page? (e.g., to drive leads, promote an offer, validate demand)
  • Who is my audience? (What do they care about, and what problem are we solving?)
  • What action do I want them to take?”.

How to create a landing page with high ROI

HubSpot