Oliwia Berdak, VP, Research Director at Forrester, has published an article on strategic AI readiness.

She says, “Artificial intelligence has moved from the margins to the mainstream. But as the buzz around generative and agentic AI intensifies, many organizations are asking a more grounded question: How do we move from experimentation to enterprise-scale impact?

Last Tuesday, my colleagues Indranil Bandyopadhyay and Raluca Alexandru hosted a virtual event for data and AI leaders focused on these topics. We found that while most organizations claim to have documented AI and data strategies, few have activated them in ways that drive measurable business outcomes. The gap between strategy and execution is widening — and closing it requires more than technology.

Activate Your AI Strategy For Business Impact

According to Forrester’s Data And Analytics Survey, 2025, 69% of organizations say they have a data strategy and 66% report having an AI strategy. Yet many of these are disconnected from business priorities. A successful AI strategy isn’t just a document — it’s a living framework that aligns outcomes, capabilities, and risk.”

Strategic AI Readiness: How To Move From Hype To Scalable Impact

Forrester

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