Forrester’s latest ‘What It Means’ podcast is titled, ‘Fear In B2B Buying, Future Of Experiences, Cisco Live Recap’.

The Forrester team says, “As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry events.

In this episode:

  • VP and Principal Analyst Katie Fabiszak provides her perspective on fear as a motivator for B2B buying decisions, a hot topic at the recent Cannes Lions Festival of Creativity.
  • We get a look into the future of digital experiences from Senior Analyst AJ Joplin, fresh off her keynote presentation at CX Summit North America.
  • Analyst Jitin Shabadu provides some insights for CISOs and CIOs coming out of the recent Cisco Live event.”

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

Forrester

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