Explained: Email whitelisting for marketers
HubSpot contributor Jeanne Jennings has published an article explaining
She says, “As a recipient, you’ll want to whitelist the sending address of people and brands that you trust – whose messages you want delivered to the inbox, not to the spam folder.
This could include:
- Family and friends.
- Schools, churches, volunteer organizations, and other institutions.
- Utilities, mortgage companies, and others who send you bills.
- Publications that send you alerts and newsletters.
- Local and national businesses that you purchase from.
- Others whom you interact with via email.
The good news is that it’s relatively easy to white list an email sender. Step-by-step directions for how to do it follow.”
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