Unlock TV’s Power to Drive Black Friday and Cyber Monday Sales, October 2 [Webinar]
The Adweek team says, “Holiday shopping windows are short—and competition is fierce. For brands trying to capture consumer attention during moments like Black Friday and Cyber Monday, speed and efficiency are everything. But with shrinking timelines, many marketers overlook a powerful channel that can drive measurable sales just as quickly as digital: TV.
In this session, you’ll hear how beauty and wellness brand Jolie transformed TV into a high-performance sales engine during peak holiday demand. Discover how they launched a campaign in weeks, reached high-intent shoppers at scale, and proved TV’s impact on both sales and new customer acquisition.
You’ll learn:
– How Jolie launched a holiday-ready TV campaign in weeks, not months
– How to measure TV’s direct impact on sales and new customers
– Tactics that made TV an efficient channel for reaching high-intent shoppers
– Why TV works as a performance driver during seasonal spikes like Black Friday and Cyber Monday”.
Unlock TV’s Power to Drive Black Friday and Cyber Monday Sales
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