High Volumes Or High Authority Evergreen Content? [Answered]
High-authority evergreen content builds long-term credibility by consistently ranking well and attracting organic traffic over time. It provides timeless value, positioning your brand as a trusted resource in its niche.
Search Engine Journal contributor Adam Riemer has published an article answering the question ‘High Volumes Or High Authority Evergreen Content?’.
He says, “Back in the mid-2000s, article spinners helped to generate hundreds of keyword-focused pages quickly and easily. With them, you create a spintax (similar to prompts for large language models or LLMs like ChatGPT and Perplexity) with macros for words to be replaced, and the software would create “original” pieces of content. These could then be launched en masse, similar to “programmatic SEO,” which is not new and never a smart idea.
Google and other search engines would surface these and rank the sites until they got caught. Panda did a great job finding article spinner pages and starting to devalue and penalize sites using this technique of mass content creation.
Shortly after, website owners began using PHP with merchant data feeds to create shopping pages for specific products and product groups.”
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