Anti-monopoly rulings against Google aim to curb its dominance in search and advertising, but cracks often appear when enforcement struggles to match Google’s evolving business strategies. These loopholes allow the company to retain market power while regulators race to close the gaps.

MOZ expert Dr. Peter J. Meyers has published an article answering the question, ‘Will The Anti-Monopoly Ruling Crack Open Google’s Data?’.

He says, “In August of 2024, US District Judge Amit Mehta ruled that “Google is a monopolist, and it has acted as one to maintain its monopoly.” The case began almost five years ago, when the US Department of Justice (DOJ) and 11 states filed an antitrust complaint against Google under the Sherman Act. Two months later, 38 additional states and territories filed suit, and the cases were consolidated. The antitrust ruling found that Google’s exclusivity agreements and control of both the search and search advertising ecosystems stifled competition and allowed Google to collect valuable data that perpetuated their monopoly.

What does Google have to give up?

Not surprisingly, the DOJ and Google strongly disagreed about the proposed remedies (that’s legalese for “penalties”). These are the highlights of what Google has to give up”.

Will The Anti-Monopoly Ruling Crack Open Google’s Data?

MOZ