AI-powered communication enables faster, personalized, and data-driven interactions that enhance customer engagement. It streamlines responses, reduces effort, and ensures consistent messaging across platforms.

MarketingProfs contributor Ibrahim Hasanov has published an article on avoiding AI-powered communication mistakes.

He says, “AI can help revolutionize how marketers connect with customers, and it has already taken marketing departments by storm.

In fact, 78% of companies are already using GenAI for textual content creation and 61% for images, along with 62% using it for data analysis.

While adoption is accelerating, a dangerous misconception that AI can replace human expertise has also emerged. In reality, however, the highest-performing marketing teams aren’t using AI to do everything; they’re using it to do the right things better.

Understand that AI isn’t a silver bullet

AI-powered solutions are frequently marketed as silver bullets, promising efficiency and cost savings from Day One. But that isn’t reality. AI deployment can’t just be built on a plug-and-play approach.”

How Marketers Can Avoid AI-Powered Communication Mistakes

MarketingProfs