Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.

The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.

The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.

She breaks down the powerful “Triple A Effect” of EGC:

  • Attracting top talent
  • Retaining engaged staff
  • And accelerating sales with real product showcases.”

Ahrefs