Speed Kills Marketing Ideas, But Friction Brings Back the Thrills [Video]
The CMI team says, “With generative AI, it’s never been easier to instantly turn insights into talking points, talking points into copy, and copy into multi-channel campaigns. But in the race to reduce friction in their reading and writing tasks, marketers are also shrinking the space that exists in between them — where thoughtful decisions are made, novel narratives are shaped, and learned wisdom is amassed. Robert Rose says that by optimizing for speed, marketers are sacrificing their ability to differentiate and innovate. Read this week’s Rose-Colored Glasses for his solution to this paradox.”
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