Local search ads are about more than just visibility — it’s about being the first choice when high-intent customers are ready to call.

Search Engine Land is hosting a webinar, ‘Google Ads Masterclass: Local Search Strategies That Convert’ on Tuesday, September 23, 2025.

The SEJ team says, “Join this Masterclass to hear Google Ads experts from Roto-Rooter and Invoca share best practices for turning local searches into appointments and sales. You’ll walk away with actionable strategies to capture more high-quality leads, reduce CPA, and prove the full value of your local ad spend.

In this session, you’ll learn how to:

  • Optimize Google Ads for local intent and high-converting traffic
  • Get credit for every phone lead and conversion to prove ROAS
  • Scale local campaigns across multi-location and franchise businesses
  • Apply proven tips to reduce wasted spend and capture qualified phone leads
  • Reduce missed calls and convert more phone leads to customers or patients”.

Google Ads Masterclass: Local Search Strategies That Convert

Sharing is caring