Google Will Kill Your Traffic – Here’s How You Adapt [Podcast]
The latest Ahrefs Podcast episode is titled ‘Google Will Kill Your Traffic – Here’s How You Adapt’ featuring Kevin Indig.
The Ahrefs team says, “In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session, and zero-click searches are on the rise. But this isn’t just about traffic. Kevin argues that SEO isn;t dying. It’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond.”
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