Digital influencers are essential in today’s marketing landscape as they bridge the gap between brands and audiences with authentic, relatable content. Their credibility and reach help businesses build trust, drive engagement, and influence consumer decisions effectively.

Content Marketing Institute has published a new video, ‘How To Turn Experts in Your Company Into Digital Influencers’.

The CMI team says, “Andrew takes you behind the scenes, from the initial mission (it hasn’t changed) to the content lineup (it has evolved) and how they turned the health system’s experts into influencers (human writers are involved in the process.) Watch his Content Marketing World presentation (above) to learn exactly what they did and find inspiration in how to turn your brand’s experts into a human-first content strategy.”

Content Marketing Institute

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