Unified Media Measurement provides a holistic view of campaign performance by integrating data across TV, digital, social, and other channels. It enables marketers to track true impact, optimize budgets, and drive consistent growth.

Adweek is hosting a webinar, ‘The Marketer’s Blueprint for Unified Media Measurement’ on Thursday, September 18, 2025, at 1.00 pm ET.

The Adweek team says, “Marketers are drowning in complexity—fragmented media channels, tightening privacy rules, and data overload make it harder than ever to see what’s really driving results. The outcome? Slower decisions, wasted spend, and missed opportunities to connect with audiences.

In this webinar with Tunnl, you will learn a blueprint for building a unified, streamlined approach to measurement. You’ll discover how to turn fragmented reporting into clear, actionable insights that help you optimize campaigns faster, improve efficiency, and drive measurable business impact.

You’ll learn how to:

– Gain precise, audience-level insights into campaign performance

– Maximize spend efficiency with a single source of truth across data streams

– Make smarter, faster decisions with unified, in-platform metrics

– Connect cross-channel campaigns directly to business outcomes”.

The Marketer’s Blueprint for Unified Media Measurement

Adweek

Sharing is caring