Ranking in AI Search depends on delivering authoritative, structured, and context-rich content that aligns with user intent. Optimizing for AI-driven algorithms ensures higher visibility in conversational and generative search results.

Semrush contributor Margarita Loktionova has published an article featuring six strategies to rank in AI Search in 2025.

She says, “This guide explains the fundamentals of ranking in AI search results and the tools you can use to optimize your content for platforms like ChatGPT and Google’s AI Mode.

1. Track and Benchmark Your AI Presence 

Start by analyzing your current AI search presence to see what’s working, what needs improvement, and how you stack up against the competition.

There are three layers to this:

Layer 1: Visibility and Brand Narrative

This involves understanding which AI platforms mention your brand, exactly how they present it, and how you compare to your rivals.

I spoke with Alex Birkett, co-founder of organic growth agency Omniscient Digital, about how his team uses AI visibility to fuel growth—for themselves and their clients.”

How to Rank in AI Search in 2025: 6 Tactics from Industry Experts

Semrush

Sharing is caring