A strong SEO strategy is essential in the AI era, where search engines rely heavily on machine learning to rank content. It ensures visibility, relevance, and adaptability in a rapidly evolving digital landscape.

Content Marketing Institute contributor Ann Gynn has published an article featuring 19+ expert ideas to update your traditional SEO strategy in the AI era.

She says, “Merriam-Webster dictionary added “google” as a verb almost 20 years ago as a synonym for finding answers through search engines.

People still “google” every day, but a growing number spurns traditional search engines in favor of getting the answers on Gemini, ChatGPT, Perplexity, and other generative AI tools and browsers.

And even if they search on Google, the results often include generative AI overviews, making a click to learn more unnecessary.

What does all that mean for marketers? What should you do about your search engine optimization (SEO) and discovery programs for 2026 and beyond?

The experts presenting at Content Marketing World share ideas on how to still be the answer when someone “googles” topics related to your organization”.

19+ Expert Ideas To Update Your Traditional SEO Strategy In the AI Era

Content Marketing Institute

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