Image optimization for SEO: A complete guide for beginners [Guide]
Image optimization is a key aspect of SEO that enhances website performance and user experience. By compressing images, using descriptive alt text, and leveraging relevant keywords in file names, businesses can improve their search engine rankings and drive more organic traffic.
Search Engine Land has published a new guide, ‘Image optimization for SEO: A complete guide for beginners’.
says, “One of the biggest lessons in SEO is picking which tasks make the most impact—and, because of the way the world works, you’re typically looking for things that cost the least amount of effort. Image SEO often gets missed because, despite the internet being such a visual medium, the benefits of optimization can be more subtle.
Here are the most common rewards you can reap if you take your image optimizations seriously:
Better Core Web Vitals
Core Web Vitals indicate your site load time’s health, and large, unoptimized images are often the silver bullet when it comes to page speed, especially for metrics like largest contentful paint (LCP), which measures how long it takes for the largest element, like an image or a block of text, to load on your page.”
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