HubSpot on creating a sales process that drives results
HubSpot contributor Diego Mangabeira has published an article on
He says, “When I first started selling, I was hustling hard but flying blind. Every lead felt like a gamble. Some days, I was closing fast. Other weeks, I couldn’t get a single reply. I had no idea what was actually working because there was no system to track or improve. It wasn’t a strategy. It was survival.
That changed the moment I committed to building a sales process. Suddenly, I had clarity. My team had language. My manager had visibility. And my pipeline had consistency.
A structured sales process turns chaos into a system you can teach, tweak, and scale. It creates checkpoints at every stage, so you know where deals stand, what actions move them forward, and how to course-correct when things stall. It’s how you turn instinct into intelligence.”
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