A strong positioning strategy helps brands create a distinct identity in the minds of customers, setting them apart from competitors. It ensures consistent messaging, clearer value delivery, and stronger customer loyalty.

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Positioning Strategy: How to Ensure Your Message Connects’ featuring Jackie Hermes.

It covers the following:

  • Why Positioning Matters to Businesses and Their Messaging
  • Positioning, Step 1: Develop Hypotheses and Do 3 Types of Stakeholder Research
  • Positioning, Step 2: Analyze Your Research Results to Validate or Invalidate Your Hypotheses
  • Positioning, Step 3: Present Your Valid Findings to Get Buy-In for Your Positioning
  • Positioning, Step 4: Roll Out and Test Your Positioning Messaging.

Social Media Examiner

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