AI chatbots provide marketers with real-time customer engagement, answering queries instantly and improving satisfaction. They also gather valuable insights from interactions, helping brands refine strategies and personalize marketing efforts.

HubSpot contributor Lipsa Das has published a new guide, ‘I tested the top 14 AI chatbots for marketers’.

She says, “Here’s what happens under the hood when you send a prompt to an AI chatbot:

  • Input processing. Your prompt is broken down into tokens (words, phrases, or even parts of a word).
  • Context mapping. The model tries to build relationships between words and their positions. This helps the model differentiate between “Sarah caught the bear” versus “The bear caught Sarah” — two very different problems to have.
  • Self-attention. Now, it’s time to actually understand intent. The model identifies the key entities in your message and, based on previous training data, understands how they relate to each other.
  • Response. The model starts forming the output options. This is a prediction system where the model predicts the next most likely word based on previous patterns.
  • Feedback loop. As the final step, the chatbot runs the response candidates through different safety filters and quality controls. Each response is scored, and the best one is delivered as the output.”

I tested the top 14 AI chatbots for marketers

HubSpot