How to create a content style guide [Guide]
Content style guides ensure consistency in tone, language, and formatting across all marketing materials. They help teams maintain brand identity and create clear, professional, and audience-focused communication.
HubSpot has published a new guide, ‘
Erin Pennings says, “Whether you’re working with freelancers, agencies, or in-house marketers, a solid content style guide helps you:
- Build a consistent brand voice. Every writer interprets “friendly” or “authoritative” differently. A brand voice guide clears that up.
- Avoid common errors. If your company name has a tricky spelling or formatting (looking at you, HubSpot), you can lock that down once, instead of correcting it every time.
- Make collaboration easier. A well-documented guide reduces nitpicky edits and helps you give constructive feedback without killing anyone’s confidence.
Style Guide vs Brand Guide
A content style guide sets the rules for how your brand sounds in writing — covering tone, voice, grammar, punctuation, and formatting across everything you publish.”
Comments are closed.
