CMI On Why Content Marketing Is Outpacing Inbound
Content Marketing Institute contributor Robert Rose has published an article highlighting why content marketing is outpacing inbound.
The CMI team says, “Back in 2007 or so, inbound marketing was the shiny new toy. Brian Halligan and Dharmesh Shah at HubSpot gave it a name, a book, and a manifesto: Stop shouting at customers with cold calls and banner ads; start being found when buyers search.
The formula was elegant. Create helpful blog posts, optimize them for search, share them on social media, capture leads with targeted offers and landing pages, and nurture those leads through email marketing. Et voilà — customers would arrive at your digital doorstep, already halfway convinced to buy.
For a while, it worked. For a while, it was revolutionary. I mean, it still is, really.
But “being found” has become increasingly harder over the years.
In 2025, inbound feels less like a movement and more like plumbing — still essential, but hardly the stuff of keynote-stage addresses or breathless LinkedIn debates.”
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