SEJ Outlines 5-Step Process To Setting PPC Goals
PPC marketing is important because it drives immediate, targeted traffic to your website, ensuring your brand reaches the right audience at the right time. It also offers measurable results, helping businesses optimize campaigns for maximum ROI.
Search Engine Journal contributor Menachem Ani has published an article featuring a 5-step process to set clear PPC goals.
He says, “Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages.
While those elements are important, they’re meaningless unless they sit on a foundation of alignment with client needs.
The cleanest account structure and flawless creatives may hit every platform benchmark, but any success will be short-lived if you’re not clued into what’s actually important to your clients.
Higher revenues, more profit, better lead quality, shorter sales cycles – this is what typically matters to the people paying the bills.”
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