Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections.

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.

It covers the following:

  • What Can Emotional Targeting Do for Marketers
  • Step 1: How to Do Meaningful Research to Understand Your Customer
  • Step 2: How to Conduct an Emotional Targeting Audit
  • Step 3: How to Test and Optimize Your Emotional Targeting.

Social Media Examiner

Sharing is caring