Youth marketing focuses on engaging younger audiences by understanding their values, trends, and digital behaviors. It leverages creativity, authenticity, and social platforms to build lasting brand connections with the next generation.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘How to Get Youth Marketing Right’.

The DMI team says, “This episode digs into how marketing to under-18s must balance creativity with a deep understanding of cognitive development, parental expectations, and platform dynamics. Maurice also explains how his agency conducts global research with thousands of children annually and why “marketing without manipulation” is their north star.

  • How brands stay in touch with kids’ realities
  • Meme trends, masculinity, and parenting shifts post-COVID
  • How brands act on research and insights
  • The challenge of ethical creativity in marketing to kids
  • Why guardrails make for better creativity
  • Breaking down under-18s into real audience cohorts
  • Running global research with very young children
  • Sharing vs. owning insights: what gets published“.

Digital Marketing Institute

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