Customer loyalty is vital because it drives repeat business, reduces acquisition costs, and strengthens long-term profitability. Loyal customers also become brand advocates, spreading positive word-of-mouth and enhancing trust in the market.

Adweek is hosting a webinar, ‘The Marketer’s Guide to Lasting Customer Loyalty’ on Wednesday, September 10, 2025, at 1.00 pm ET.

The Adweek team says, “This webinar with industry experts from Fetch and Ocean Spray will explore how loyalty programs are evolving from single-channel tactics into omnichannel ecosystems that reinforce brand identity and deepen consumer relationships. Find out how to shift from short-term rewards to habit-forming engagement that drives repeat behavior—without relying on endless promotions.

What You’ll Learn:

– Why emotional connection outlasts transactional perks

– How to create a loyalty experience that spans retail, rewards, and media

– What tools and tactics turn rewards into lasting rituals”.

The Marketer’s Guide to Lasting Customer Loyalty

Adweek