Strategies to recognize quality backlinks
Quality backlinks are crucial for SEO as they signal trust and authority to search engines, improving website rankings. They also drive referral traffic and build credibility within a niche or industry.
Search Engine Land contributor Russell Welch has published an article on how to recognize quality backlinks.
He says, “Quality backlinks can make users view your brand more positively, because they’re an endorsement from a reputable source. And they’re a sign of value for search engines, too—links from reputable referring domains have a positive impact on your SEO.
Let’s look at why quality in linking matters and the key signals that Google’s looking for.
Why link quality matters more than quantity
Google knows how easy it is to build a large number of low-quality links. In the past, this was a common tactic used by bad actors trying to manipulate search results. That’s why Google devalues or penalizes bad links today.
High-quality links are more likely to have a positive impact on keyword rankings. And they’re more likely to drive relevant traffic from users who click on that backlink.”
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