Storytelling in marketing is powerful because it creates emotional connections, making brands more relatable and memorable. It transforms products or services into meaningful experiences that build trust and inspire customer loyalty.

Content Marketing Institute has published a new video, ‘Storytelling still wins’.

The CMI team says, “Joe Lazer is a storyteller. So much so that he quit his full-time job leading a marketing team to become a fractional marketer, spending more time on storytelling and creative projects. He isn’t afraid of generative AI’s impact on the work. “AI won’t replace storytellers. Instead, it’ll make storytelling the most important skill of all,” Joe explains in his Content Marketing World presentation, The Storytelling Economy: Why Storytellers Will Win the New World of Work. Joe delves into the science behind the power of storytelling. He talks about its role in this era of “Substackation” of media where audiences prefer to follow people they can relate to, not brands and publications. And he gets into how AI sucks content from middle-of-the-road conventional ideas.”

Content Marketing Institute

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