AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that can learn, reason, and make decisions. It powers applications like virtual assistants, recommendation systems, and predictive analytics across industries. Do you like this personality?

Search Engine Land contributor Edna Chavira has published an article highlighting how AI overviews are reshaping Google search.

She says, “Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated summaries now appear in over 13% of desktop search queries in the U.S., up from just 6% in January 2025.

Drawing on 10M+ keywords and 200K+ clickstream queries, the report explores where AI Overviews are gaining traction, how they’re influencing zero-click behavior, and which industries and keyword types are most affected. Key takeaways include:

  • Informational queries dominate AI Overviews—putting top-of-funnel content at risk
  • Zero-click rates are high for AI Overviews, but aren’t consistently rising
  • High-trust categories like health, science, and law are seeing the fastest growth”.

How AI overviews are reshaping Google search

Search Engine Land

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