HubSpot Highlights Benefits of Blogging for Business and Marketing
Business blogging is a content marketing strategy where companies publish informative articles to attract, engage, and educate their target audience. It helps build authority, improve SEO rankings, and generate leads through consistent, valuable content.
HubSpot contributor Erin Pennings has published an article highlighting t
She says, “With AI making it easier to create half-way decent content, mediocre doesn’t cut it anymore. I don’t believe it ever truly did, but now that the bar is higher, dumping a bunch of low-value posts online just for SEO isn’t where you want to invest.
The biggest benefits in blogging for business and marketing kick in when you focus on quality and:
- Speak to your customers (wherever they are on their journey)
- Answer their questions
- Offer thought-provoking information that show why you are the expert
Done right, your blog can build momentum — and fuel everything else you’re doing. What’s more, your email, social media can also drive traffic right back to your blog—and in turn, into your pipeline.”
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