Agentic AI in marketing refers to autonomous AI systems that can make decisions, execute campaigns, and optimize strategies with minimal human input. It enables brands to scale personalization, adapt in real time, and drive customer engagement more efficiently.

Content Marketing Institute contributor Dawn Papandrea has published an article highlighting what content marketers need to know about Agentic AI.

She says, “In theory, agentic artificial intelligence will execute complex content tasks and autonomously adjust to improve outcomes. But can it fulfill those promises yet? Can leaders take steps now to capitalize on its future potential? We consulted with industry experts to find the answers.

Welcome to the agentic age

“If ChatGPT feels like it will help you get a quick task done or crank out more outputs, agentic AI should feel like all your afternoon meetings got canceled,” says Christina J. Inge, founder of the AI-focused content agency Thoughtlight and creator of the AI marketing certificate at Harvard’s Division of Continuing Education.

Agentic AI centers around an objective statement or problem to solve rather than executing one task, explains Suraj Rajdev, Google’s head of data, AI, measurement, and analytics for home and consumer services. It then dissects that problem into subtasks and executes on behalf of the user’s stated goal. All this happens autonomously with a properly trained agentic AI.”

What Every Content Leader Needs To Know About Agentic AI Today

Content Marketing Institute

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