B2B content types include blogs, whitepapers, case studies, videos, and webinars that educate and build trust with decision-makers. They focus on solving business problems, showcasing expertise, and guiding buyers through the sales funnel.

Search Engine Land contributor Adam Tanguay has published an article five B2B content types AI search engines love.

He says, “From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.

AI search is evolving fast, but early patterns are emerging.

In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results.

These formats – when structured the right way – tend to get picked up, cited, and amplified by models like ChatGPT and Gemini.

This article breaks down five content types gaining notable AI search visibility, what makes them effective, and how to optimize them for LLM discovery:

  • Comparison pages.
  • Integration docs/open APIs.
  • Use case hubs.
  • Thought leadership on external platforms.
  • Product docs with schema.”

5 B2B content types AI search engines love

Search Engine Land

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