Authentic Beats Perfect [Video]
Content Marketing Institute has published a new video, ‘Authentic Beats Perfect’.
The CMI team says, “As marketers increasingly chase “authentic AI” perfection, they’re overlooking a fundamental truth about audience relationships: They’re built on real human value. So, how should brands form, nurture, and scale their relationships in a world reshaped by machines and heightened customer expectations? Robert Rose suggests rehumanizing your experience to deliver mutual benefit and greater emotional resonance. In this week’s Rose-Colored Glasses, he explores ways to do that.”
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