AI writing in marketing helps brands create personalized, engaging, and data-driven content at scale, saving time and effort. It enhances creativity by generating blogs, ads, and emails that connect with target audiences more effectively.

The latest Ahrefs Podcast episode is titled ‘AI Writing at Scale: Ahrefs’ Step-by-Step Workflow’ featuring Ryan Law.

The Ahrefs team says, “Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.” This episode is the result. Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links. It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight. And the results are nearly indistinguishable from human-written content. You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps. If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.”

Ahrefs