Search Engine Land has published a new guide, ‘A technical SEO blueprint for GEO: Optimize for AI-powered search’.

Lauren Busby says, “Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.

When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself.

That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances of being pulled into AI-generated responses.

The good news? If your technical SEO is already strong, you’re halfway there. The rest comes down to knowing which optimizations do double duty: improving your rankings while boosting your visibility in generative results.

This article breaks down four technical pillars with the biggest impact on GEO success:

  • Schema markup.
  • Site speed and performance.
  • Content structure.
  • Technical infrastructure.”

A technical SEO blueprint for GEO: Optimize for AI-powered search

Search Engine Land

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