Emotional targeting taps into feelings like trust, pride, fear, or joy to shape how customers perceive value and decide. By mapping emotions across the journey and crafting messages, visuals, and offers to match, brands boost recall, engagement, and conversion.

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.

It covers the following:

  • What Can Emotional Targeting Do for Marketers
  • Step 1: How to Do Meaningful Research to Understand Your Customer
  • Step 2: How to Conduct an Emotional Targeting Audit
  • Step 3: How to Test and Optimize Your Emotional Targeting.

Social Media Examiner

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