The MarTech Copywriting Formula That Gets Buyers to Act
MarTech contributor Moni Oloyede has published an article featuring a 3-step copywriting formula that makes buyers take action.
She says, “If you want conversions, stop pitching like it’s 2012. Forget the old formula — who we are, what we do, how we help, now buy. Here’s a new formula for B2B messaging that drives results.
1. Lead with: ‘What do I get?’
When someone lands on your page or reads your ad, they’re thinking, “What’s in it for me?” If they can’t answer that in five seconds or less, they’re gone. The first thing they need to see is how their life gets better. Ask yourself:
- What will they be able to do now that they couldn’t before? Example: “Launch a campaign in 3 clicks, no dev team needed.”
- How will it make them look? Example: “Your CMO will think you hired an agency.”
- Will they be seen as elite? Example: “Join the 2% of marketers who build demand without ad spend.”
Paint a picture that makes them the hero.”
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