Google Keyword Planner is a free tool that helps marketers find relevant keywords, analyze search volumes, and discover new content opportunities.
It guides you in selecting the right keywords to optimize SEO and improve ad targeting.

Semrush contributor Ana Camarena has published an article explaining how to use the Google Keyword Planner.

She says, “This guide shows you how to use Google Keyword Planner for SEO and PPC. It also explains where the tool falls short and when another keyword tool might work better.

Step 1: Access Keyword Planner

You can access Google Keyword Planner inside your Google Ads account. You don’t need to run an ad campaign, but you do need to enter billing details to access the tool.

After you log in or create a Google Ads account:

  • Switch to Expert mode, which has more features than Smart mode. You’ll know you’re in Expert mode if the “Settings” icon is absent from the navigation menu in the top right.
  • Link your Google Search Console and Google Ads account for additional keyword data”.

How to Use Google Keyword Planner

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