Data in content marketing helps brands understand audience behavior, refine strategies, and create highly targeted, relevant content that drives engagement. It enables informed decision-making, improves ROI, and ensures marketing efforts align with real customer needs.

Content Marketing Institute is hosting a webinar, ‘Smarter Content, Smarter Data: Moving from Noise to Strategy’ on Wednesday, August 13, 2025, at 1.00 pm ETD.

The CMI team says, “Marketers are under pressure to produce more, personalize everything, and stay ahead of constant change. In this fast-paced digital event, three marketing leaders will share how they’re breaking through the noise—with smarter use of AI, sharper audience insight, and a return to deliberate, data-informed strategy. It’s time to stop guessing and start marketing with purpose. Register now and join us for this sneak peek of Content Marketing World 2025. Speakers:

  • Stefan Gass, CMO, Papirfly

  • Omar Akhtar, Director of Content, UserTesting

  • Peter Cloutier, Head of Solution Engineering, Improvado

  • Stephanie Stahl, Managing Director, Content Marketing Institute“.

Smarter Content, Smarter Data: Moving from Noise to Strategy

Content Marketing Institute

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