Love Is Blind, but marketing shouldn’t be [Video]
Content Marketing Institute has published a new video, ‘Love Is Blind, but marketing shouldn’t be’.
The CMI team says, “Love Is Blind, the popular Netflix dating show, is a lot like marketing. The daters make a mistake that too many marketers do too — thinking people travel a linear path. So, to help her professional peers, Ahava masterfully marries Love is Blind and marketing lessons into a Content Marketing World presentation: Is Love Blind? Crafting Content Relationships That Last. She entertains as she talks about how to embrace the chaotic buyer’s journey, how organizations can increase leads by creating (not just using) personas, and why you need to think about co-personas (yes, they’re a thing).”
Comments are closed.
