Strategies to Build Links for SEO

Digital Marketing Institute contributor Nicai de Guzman has published an article featuring useful strategies to to build links for SEO.

She says, “Backlinks don’t just signal trust — they also directly impact how search engines crawl, index, and rank your site.

Crawlability: When reputable sites link to yours, search engine bots are more likely to follow those links and discover your pages.
Indexation: Pages that are frequently linked to tend to be indexed faster and more reliably.
Rankings: Google uses backlinks as a key ranking factor. A backlink from a high-authority site can significantly boost your search position, especially if it’s relevant and natural.”