Agentic AI refers to artificial intelligence systems capable of autonomous decision-making and goal-directed behavior without constant human input. These systems can plan, act, and adapt dynamically, enhancing productivity across various domains.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.

The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketers today, how companies can start adopting it, and what roles are most impacted.

  • Why personalization beats automation in complex sales
  • Tackling hallucinations: reliability and transparency of agents
  • The shift from structured to unstructured marketing data
  • Real-time decision-making and customer intent detection
  • Automation vs. agents: what’s the real difference?
  • How Zigment builds agentic customer journeys
  • Why long buying cycles are ideal for AI agents“.

Digital Marketing Institute

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