AI-proofing your content ensures it remains visible and valuable in an era dominated by generative search and AI summaries. It helps preserve brand voice, authority, and search traffic despite evolving algorithms.

Search Engine Journal contributor Martha van Berkel has published an article on merging SEO and content to AI-proof your content.

She says, “New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital discovery.

We’ve entered an era of machine-led discovery, where AI systems aggregate, summarize, and contextualize content across multiple platforms.

Users today no longer follow a linear journey from keyword to website. Instead, they engage in conversations and move fluidly between channels and experiences.

These shifts are being driven by new types of digital engagement, including:

  • AI-generated overviews, such as AI Overviews in Google, that pull data from many sources.
  • Conversational search, such as ChatGPT and Gemini, where follow-up questions replace traditional browsing.”

Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content

Search Engine Journal

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