Winning at paid search in 2025 requires precise audience targeting, compelling ad creatives, and continuous A/B testing. Leveraging AI-driven bidding strategies and first-party data is key to maximizing ROI and staying ahead of competition.

Digital Marketing Depot is hosting a webinar, ‘Stop Paying the Google Tax. Start Winning Paid Search’ on Thursday, August 12, 2025, at 1.00 am EDT.

The DMD team says, “In this webinar, Jenn Paterson and John Beresford of BrandPilot AI will break down the Uncontested Paid Search Problem and show you how to identify and eliminate this hidden drain on your budget.

You’ll learn:

  • Why uncontested keywords can still trigger inflated CPCs
  • How to detect when you’re bidding against yourself
  • The real cost of the “Google Tax” on your brand campaigns
  • Proven tactics to stop the waste and reclaim your paid search ROI”.

Stop Paying the Google Tax. Start Winning Paid Search

Digital Marketing Depot

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