Should I Still Invest In SEO? [Answered]
SEO in 2025 is driven by AI, user intent, and semantic search, making content relevance and experience more critical than ever. Success depends on optimizing for voice search, video, EEAT signals, and real-time algorithm shifts.
Search Engine Journal contributor Dan Taylor has published an article answering the question, ‘Should I Still Invest In SEO?’.
He says, “SEO is one of the few marketing channels that compound over time and investment.
Paid campaigns stop the moment you pause spending, but a strong organic program can keep driving traffic, leads, and sales long after it’s been implemented.
Often, it performs better over time, depending on how your competitors react.
That compounding effect is what separates SEO from most other digital investments. Every decent piece of content, every technical fix, every solid backlink adds to a base that grows stronger the more you invest.
SEO isn’t dead. It’s evolving.
That means fast, mobile-first websites, content demonstrating expertise and experience, clean internal links, and a solid structure; content that plays well with AI summaries and result variations, and more than anything, seeing SEO as part of your brand presence, not just a traffic lever.”
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