Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.

Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.

What You’ll Learn:

  • The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)
  • Why most websites kill conversions — and the 8-second test that predicts profitability
  • The 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person study
  • How bad data tricks you into killing winning campaigns (and what to track instead)
  • The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.

Neil Patel’s Blog

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