The Marketer’s Guide to Online Writing [Guide]
Strong online writing skills empower marketers to craft compelling content that engages audiences and drives conversions. Clear, persuasive writing enhances brand messaging across blogs, emails, social media, and websites.
Digital Marketing Institute has published ‘The Marketer’s Guide to Online Writing’.
Joe Williams says, “Do you know how to write engaging content that will attract attention and turn prospects into customers?
Whether you’re writing a short TikTok caption, an in-depth blog post, or a custom landing page, you want to do it well.
Maybe you’re a copywriter, looking to brush up your skills with writing online. Perhaps you’re an SEO manager, and you don’t really consider yourself a ‘writer’ – but writing is a large part of your job.
Many of your challenges with writing online can be solved, or at least significantly helped, by using AI tools to help get your copywriting off the starting blocks. (In fact, AI is revolutionizing many areas of digital marketing, not just content.)”
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